The Division designs products. We work closely with companies adding value to their brands. Based in London, we have a decade of Silicon Valley experience and we are the experts on Japan read more

ザ・ディヴィジョンはプロダクトデザイン、ダイレクションを行うデザインコンサルタントです。クライアントと密接に関わりながら仕事を行い、ブランドに新たな価値を加えます。ロンドンに拠点を置き、シリコンバレーでの10年以上に渡る経験をベースに多くの日本企業と仕事をしてきました。read more

Work

Future Form of the Camera

We are camera lovers. We have been looking for opportunities to develop a camera. So as part of studio exercise we have been thinking about how the use of smart phones could influence the design and use of the traditional format camera. Starting with the lens where the form inspiration comes from the historical aperture structure, through to the interface which is using a gesture based smart

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Work

Makino

We have been collaborating with Japanese brand Maquino. Maquino is the own brand of Makino Trading who are also the distribution partner for Joseph and Joseph in the Japanese market. The first output of this collaboration are these simple two piece kitchen scales. Designed to be easy to use, clean and store. This type of scales are a favourite of professional cooks everywhere. Each time an

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Work

D & N Ceramics

These pieces started as a studio project for our own entertainment but piece by piece have grown. D&N - after David and Nicole our founders is a range of everyday items, starting with ceramic tableware. Our basic goal was to create simple, warm, functional products with 'a touch of british-ness' appealing to people who want everyday use products which are nicely designed, not over precious but

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Work

LGE Smart TV

We have worked with LGE in Seoul many times, but this was the first time for us to work on a project which was purely on-screen interface design. After some broad user research, workshops and contextual research looking at TV viewing habits and current trends in social application usage we developed paper concepts for a smart TV interface and electronic programme guide. The project goal was to

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Work

Daiwa House

Daiwa House - one of Japan’s largest house builders - invited us to develop a range of domestic furniture targeted at the owners of their high-end range called Eddis House. For us the interior of these houses were cold and plasticky but the open plan geometry worked well. Therefore our goal was simple; to reflect the geometry of the house while injecting warmth through materials and finishes.

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News

Deliciously Accurate

ミラノで出会った、Resiina-RとResiina-Cという角RとC面の板チョコ型サンプルツール。チョコレートのピース1つ1つの内角と外角に0.

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News

Congratulations CSM

David has been a visiting tutor on the MA Industrial Design course at Central St. Martins for many years. CSM is one of Londons oldest

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David’s journal

Design We Don’t See

We have been doing a lot of work on our house recently and the builders often leave their tools around the place. I found these wonderful

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David’s journal

Leica X2

A year ago I reluctantly traded in a Leica Digilux 2 for the X2. I have only just got around to posting some of the shots. Its an

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David’s journal

Options Luggage

At Narita airport I saw this man checking in his luggage. It was the Options luggage range from Carlton which I worked on as a young

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News

Nikkei Articles

David wrote a series of articles about his experiences in Japan. They are being published by Nikkei Business Press which is similar to

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News

日経ビジネス連載記事

デヴィッドが執筆しました’日本製品を再び輝かせるデザイン革命’という記事が5週にわたり日経ビジネスオンラインにて掲載され、800人近い人々にフェー

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News

Innovate Smarter

David will be talking to an invited audience in Osaka about his 15 years plus working exclusively with Japanese companies. He will be

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News

The Milanese

A lovely site for art, design and cultural references - random, interesting and sometimes provocative and nice enough to include some of

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News

Bill Moggridge 1943-2012

In a world of designer celebrities with little depth or humility, Bill Moggridge was a genuine contributor to the design industry and a

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David’s journal

NOMA

We spend so much time talking about food in the studio because it feels that food is perhaps one of the most exciting creative mediums at

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David’s journal

Wonderful Antwerpen

We just took a short trip and creative recharge to Antwerp. Our main reason was a long love (especially for Nicole) of the Antwerp

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David’s journal

In Praise of the GX200

A self confessed lover of cameras, owning many digital and film variants, I want to praise the Ricoh GX200. I bought this camera 2 years

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David’s journal

Creativity means not copying

A day at elbulli, is not a design book per se. But, this is the most inspirational design book I have read in a long time. Elbulli is

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David’s journal

Wonderful String System

The eternal problem of finding nice shelving is easily solved (as we did) with the string system. It was designed in 1949 by Swedish

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David’s journal

Only in London

During a client meeting today, a man appeared at our open door and gave me a card. At first I was annoyed because of the disruption but

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David’s journal

Made in Cley

During a recent trip to Norfolk we visited a wonderful ceramic studio and shop in Cley-next-the-Sea. We found some beautiful ceramic

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