The Division is a London based design studio founded by British designers David Tonge and Nicole Hodgkinson. We create products and their interactivity and provide research, planning and strategy advice adding value to our clients brands. read more

ザ・ディヴィジョンはイギリス人デザイナー、デヴィッド・トングとニコル・ホジキンソンによって設立されたロンドンに拠点を置くデザインスタジオです。製品デザイン、インタラクティブデザインだけでなく、リサーチやプランニング、ストラテジーに関するアドバイスを提供し、ブランドに新たな価値を与えます。read more

Work

D & N Ceramics

These pieces started as a studio project for our own entertainment but piece by piece have grown. D&N - after David and Nicole our founders is a range of everyday items, starting with ceramic tableware. Our basic goal is to create simple, warm, functional products with 'a touch of british-ness.' So many 'designed' objects in the market look nice as a gift but are only used once. We want to

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Work

Makino

We have been collaborating with Japanese brand Maquino. The first output of this collaboration are these simple two piece kitchen scales. Designed to be easy to use, clean and store. This type of scales are a favourite of professional cooks everywhere. Each time an ingredient is added, the scale can be reset to zero meaning just one bowl can be used while adding ingredients according to a

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Work

RD Reception Seating

Inspired by furniture of the 50-60's, this range of sofas and seats are designed to be happy in the reception of an office or in the home. They have a simple and rather sober outside profile with different head and arm rests contrasting with a soft 'bucket style' interior. We are continiung to develop them adding other pieces but we developed these from David's orginal sketch book doodlings

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Work

Plastic Logic

Plastic Logic make flexible e-ink displays - they asked us to create the 'i-pod of books'. We conducted user research in early adopter markets (New York, London and San Francisco) to guide the early design thinking. After this we created a concept framework which helped us identify product opportunities in the market and then developed new product designs to fit those categories, including the

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Work

Sunstar

Sunstar are Japans key provider of Health and Beauty care products. Mainly operating in Japan with massive growth in the US and Europe, their GUM oral care brand is a favourite of everyone in Japan. We have been helping them develop innovative new products ranging from electrical oral and beauty care, to in-dental surgery information systems. In addition to this we have been assisting Sunstar

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Work

LGE Smart TV

We have worked with LGE in Seoul many times, but this was the first time for us to work on a project which was purely on-screen interface design. The goal was to use social network usability trends as a means of guiding users choice of TV programme viewing. After some broad user research, workshops and contextual research looking at TV viewing habits and current trends in social application

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News

Yay For Yuya !

Our former designer Yuya Kurata's beautiful multi-functional furniture pieces are launched in Japan. Designed during his time at the RCA

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David’s journal

IQ84

I was just in Japan with my colleague Aki. As is my resolution this year, I managed to get away for the weekend. Lake Chuzenji

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David’s journal

How Do You Develop Your Brand ?

I would like to give you an example of a process we have been using with our clients in Europe and recently introduced to Japan. Its a

我々が欧州のクライアントと一緒に活用し、最近日本企業にも紹介したプロセスの例を紹介します。

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David’s journal

David On Design Process

So much is written about process in design. Its true there are good and bad design processes and I have written about some of those in my

今日、多くの人々によってデザインプロセスは説かれています。良いデザインプロセス、悪いデザインプロセスが混在しているのは事実で、私もデザインプロセス

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David’s journal

Old Town, Holt

Nicole and I were in Norfolk last week enjoying the endless skies, beaches, nature and wonderful food. But I had an ulterior motive which

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News

連載記事へのフィードバック

下記はデヴィッドの日経ビジネスの記事に対してのコメントです。“某メーカー勤務の人間として、とても共感を持つ。日本の製造業にかつての勢いも品質も無い

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News

Brits in Milano

During our visit to Salone del mobile last month we came across the work of young British designer Elin Green.  Her work, a collection of

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News

Deliciously Accurate

ミラノで出会った、Resiina-RとResiina-Cという角RとC面の板チョコ型サンプルツール。チョコレートのピース1つ1つの内角と外角に0.

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News

Congratulations CSM

David has been a visiting tutor on the MA Industrial Design course at Central St. Martins for many years. CSM is one of Londons oldest

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David’s journal

Design We Don’t See

We have been doing a lot of work on our house recently and the builders often leave their tools around the place. I found these wonderful

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David’s journal

Leica X2

A year ago I reluctantly traded in a Leica Digilux 2 for the X2. I have only just got around to posting some of the shots. Its an

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David’s journal

Options Luggage

At Narita airport I saw this man checking in his luggage. It was the Options luggage range from Carlton which I worked on as a young

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News

Nikkei Articles

David wrote a series of articles about his experiences in Japan. They are being published by Nikkei Business Press which is similar to

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