The Division is a London based design studio founded by British designers David Tonge and Nicole Hodgkinson. We use Clear Thought and Authentic Design to differentiate your products and strengthen your brand. read more

ザ・ディヴィジョンはイギリス人デザイナー、デヴィッド・トングとニコル・ホジキンソンによって設立されたロンドンに拠点を置くデザインスタジオです。我々のアプローチは、明確な思考を持ち、本質を捉えたデザインを手掛けることによって製品の差別化、ブランドの強化を行うことです。read more

Work

Pearson

When Pearson decided to switch there educational/psychological testing kits from paper to a tablet system, they wanted to provide a way for the assessor to carry the tablets and additional materials to the work place. After discussion with our project partners, Sketch Collaborative in the US, we started looking at traditional ways to file and store documents and developed a simple and iconic

read more

Work

Sunstar Public Information System

Sunstar Japan, a oral care company, asked us to create a system (hardware & software) which could be used in dental practices to educate the patient in better oral care and ultimately sell their products. The result was a robust static display and a mobile trolley system including tablet recharging and storage which can be moved to the side of the dentists chair while patients recover from

read more

Work

D & N Ceramics

These pieces started as a studio project for our own entertainment but piece by piece have grown. D&N - after David and Nicole our founders is a range of everyday items, starting with ceramic tableware. Our basic goal is to create simple, warm, functional products with 'a touch of british-ness.' So many 'designed' objects in the market look nice as a gift but are only used once. We want to

read more

Work

Future Form of the Camera

As camera lovers we have been looking for opportunities to develop a camera. As part of studio exercise we have been thinking about how the use of smart phones could influence the design and use of the traditional format camera. Starting with the lens where the form inspiration comes from the historical faceted aperture structure, through to the interface which is using a simple language

read more

Work

Co-Creation Workshops and Consulting

We have been helping our clients with Co-Creation Workshops and Consulting for many years. This has been part of our ongoing project work but it has proved to be so successful that we have decided to offer these as a stand alone service for English and Japanese speaking clients. Where we are different to other design firms offering workshops and consulting is that ours are focused around

read more

Work

Memory Viewer

As part of our sojourn into the world of photography we have been thinking about how we all review our pictures. Our pictures are our Memories yet sorting through a time based list is a very cold experience. We wanted to find a new way to review our pictures and thought of the snow globe and how it captivates our imaginations when we are children. This experiment is to try to evoke a more

read more

News

New Design #118

Nicely written piece about us in issue 118 of New Design magazine. “If we have a philosophy it is that design is about removing not

read more

News

Japan Seminars

David will speak in Tokyo at Daishinsha Communications to a select Audience of Senior Managers on the 14th of May details here, and at

read more

David’s journal

Two Days at IDS, Cologne

I just spent two days at the International Dental Fair in Cologne, Germany. Its not a fetish thing although I suspect it is for some

read more

News

Yay For Yuya !

Our former designer Yuya Kurata's beautiful multi-functional furniture pieces are launched in Japan. Designed during his time at the RCA

read more

David’s journal

IQ84

I was just in Japan with my colleague Aki. As is my resolution this year, I managed to get away for the weekend. Lake Chuzenji

read more

David’s journal

How Do You Develop Your Brand ?

I would like to give you an example of a process we have been using with our clients in Europe and recently introduced to Japan. Its a

我々が欧州のクライアントと一緒に活用し、最近日本企業にも紹介したプロセスの例を紹介します。

read more

David’s journal

David On Design Process

So much is written about process in design. Its true there are good and bad design processes and I have written about some of those in my

今日、多くの人々によってデザインプロセスは説かれています。良いデザインプロセス、悪いデザインプロセスが混在しているのは事実で、私もデザインプロセス

read more

David’s journal

Old Town, Holt

Nicole and I were in Norfolk last week enjoying the endless skies, beaches, nature and wonderful food. But I had an ulterior motive which

read more

News

連載記事へのフィードバック

下記はデヴィッドの日経ビジネスの記事に対してのコメントです。“某メーカー勤務の人間として、とても共感を持つ。日本の製造業にかつての勢いも品質も無い

read more

News

Brits in Milano

During our visit to Salone del mobile last month we came across the work of young British designer Elin Green.  Her work, a collection of

read more

News

Deliciously Accurate

ミラノで出会った、Resiina-RとResiina-Cという角RとC面の板チョコ型サンプルツール。チョコレートのピース1つ1つの内角と外角に0.

read more