Intro – statement

Featured work

Essentials

  1. The Division (founded by David Tonge and Nicole Hodgkinson in 2003) is a privately owned design studio focused on the highest quality of work and meaningful client relationships
  2.  Our design philosophy is to create simple, functional and beautiful products which are desirable and usable for years to come
  3.  We work everywhere with everyone, from the biggest brands to energetic start-ups, providing advice and helping to plan, design and develop products for global markets
  4.  Based in London with a decade of working in Silicon Valley and much of our consulting life in Japan we are truly multicultural, understanding the factors affecting design globally
  5.  We recognize we are developing your brand not ours, so we don’t have a formulaic process or style. But use over 20 years of experience to tailor our process to uniquely fit each client - it’s smart and the results are more Savile Row than Oxford Street

Click here for a overview PDF in English, Japanese, Korean

Awards

We have won everything worth winning including:

  • Business Week
  • Chicago Antheneaum Good Design
  • D&AD
  • ID
  • IDEA
  • IF Industrie Forum
  • Japan Good Design

And featured in the global media including:

  • Axis
  • BBC Radio 2
  • Blueprint
  • Business Week
  • Creative Review
  • Design Report
  • Design Week
  • ID
  • FX Magazine
  • New Design
  • Nikkei Design
  • Photon
  • The Guardian
  • Tokyo Broadcasting System (TBS)

Clients

Since founding we have been working with the most exciting global brands:

Services

Our service and process are tailor made - Some projects are strategic or research based, some more tactical others are a combination. Some are Phase by Phase over a period of time others a simple workshop. You can read more about these in clients but the two main ways we work are :

Design
The shape, texture, colour and format of products reflects your company’s aspirations, differentiates and builds recognition in the market place. With an emphasis on simplicity, we create products that future generations will find usable and desirable. Building brands through the creation of individual or families of products.

Direction
For many of our clients we act as external advisors helping with their design and innovation strategies. This includes everything from creative direction to identifying which processes they should adopt to move their plans forward, to interpreting research and industry data in order to identify opportunities for emerging and established markets.

People

David Tonge

David has designed a diverse range of award winning products including furniture, luggage, consumer electronics, car interiors, cameras and computer equipment.

Born in England, he studied at Newcastle Upon Tyne Polytechnic graduating in Industrial design in 1989. After winning a RSA bursary award with class mate Jonathan Ive he worked and traveled in the US before returning to work in London studios through the early 90’s.

With ASA designers he worked on the award winning Options luggage range for Carlton International and furniture for Steelcase Strafor and his work there was exhibited at the London Design Museum. With Tangerine product designers he worked on consumer electronics for brands such as LG electronics while winning Chicago Athenaeum Good Design and IF Industrie Forum awards.  

In 1996 he joined IDEO Product Development in San Francisco as Industrial Design Director. It was an exciting period for design in Silicon valley and IDEO's innovation process attracted the smartest brands and designers from all over the world. While here he began to work with Japanese companies, studying the language and developing an enduring love for the culture. After this as Associate Partner at Pentagram Design he directed programs for Dell Computer, HP, Netgear, Nike and Panasonic and won more awards including Business Week, ID, and IDEA.

He co-founded The Division with partner and textile designer Nicole Hodgkinson and in 2005 they returned to London. 

Nicole Hodgkinson

Nicole has designed knitwear, fabrics, domestic interiors and colour, material and finish for ranges of consumer products, as well as planning and conducting art tours around the private collections of California’s rich and famous.

Born in England, Nicole studied at Huddersfield Polytechnic where in 1988 she graduated in Textile design with a specialism in print and weave. 

After working in the studios of Courtaulds and Brunshwig & fils designing fabrics, she set up a bespoke knitwear company whose products were featured in retail design collections as well as the British Crafts Council. Following this she worked in domestic interiors advising on the use of historical and contemporary colour, fabrics and papers.

While in California she consulted on the use of CMF (colour, materials and finish) for computer products, domestic appliances and furniture, picking up design awards along the way. Her clients during this period include AT&T, Canon, Dell Computer, NEC, Netgear, Panasonic and Steelcase. At the same time, Nicole pursued her interest in the art world while working with the SFMOMA (San Francisco Museum of Modern Art) art tours group. Here she planned, organised and conducted art tours of worldwide and US based private and public collections. 

She co-founded The Division with partner David Tonge and in 2005 they returned to London.  

Team

Since founding we have worked with the most gifted designers from the EU, India, Japan, the US and of course the UK.

Some recent team members include:

  • Richard Bone
  • Yuya Kurata
  • Tim Sharpe
  • Ai Mawaribuchi
  • Afshin Mehin
  • Bikram Mittra
  • Manabu Yoshida

Partners

In addition to a small core, we build teams around the requirements of each project including user centred research, interactive design, graphic & branding, technology and visualization specialists. We have long working relationships with our partners and they are based strategically in the US, EU and Japan giving us local market knowledge with a global view point.

Partners include:

Plastic Logic

E-ink Readers / Research, Interactivity and Product Design

Plastic Logic make flexible e-ink displays - they asked us to create the 'i-pod of books'. We conducted user research in early adopter markets (New York, London and San Francisco) to guide the early design thinking. After this we created a concept framework which helped us identify product opportunities in the market and then developed new product designs to fit those categories, including the creation of hardware, software interactivity and broader service offerings necessary to make the launch of such products successful.

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Buffalo

Portable Hard Drive / New Concept Creation

Buffalo of Japan, make computer peripherals for the global market - they asked us to create a new portable hard drive concept which would improve the previous version and solve the problem of cable management. We developed a unique concept integrating a rubber usb cable into the edge of the product. This enables the user to have a comfortable surface to hold at the same time as hiding messy cables. After being successful in winning Buffalo Japan’s Good Design award in 2009 we were invited to help them develop their brand identity - including the development of their product packaging, website etc. Work is ongoing.

Before and after

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Daiwa House

Furniture and CMF Design

Daiwa House - one of Japan’s largest house builders - invited us to develop a range of domestic furniture targeted at the owners of their high-end range called Eddis House. For us the interior of these houses were cold and plasticky but the open plan geometry worked well. Therefore our goal was simple; to reflect the geometry of the house while injecting warmth through materials and finishes. We used ‘foamed’ aluminium and Panelite resin sheets with coloured metal legs and details, combined with walnut veneer on a very thin timber structure. The result is a subtle and exciting combination of colour, materials and finishes reflecting the craft and technology of Japan with the simple geometric modernity of Eddis House.

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Nissan

Automotive interior, interactivity, future concepts / Long term collaboration

We have been working with the Nissan Design Center in Tokyo since we founded. Our work with the advanced concept group, who are a mixture of automotive, product and interactive designers, focuses on introducing new ideas including form, CMF, interactivity and the creation of a unique Nissan design identity. Our work, which is sometimes research and testing, other times concrete design, is integrated by Nissan teams across the range of vehicle platforms at either tactical or conceptual level. 

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Brother Industries, Ltd

Office products, sewing machines, future products / Long term collaboration

We have been collaborating with the Brother design centre in Nagoya since we founded. Our work has covered many categories of their business including office / home printers, label printers and sewing machines. This work has taken many forms including concept development, market and user research and in-studio collaborations with Brother designers for the duration of development programs. 

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Daishinsha

Strategic Partner / User Centred Design Workshops

Daishinsha (MCT) are a marketing communications company based in Osaka and Tokyo and whose clients are a who’s who list of Japans top companies. The owners are amongst Japan’s leading proponents of user centred design process, using it to help there clients improve their business success. We have worked with them on a broad range of projects including helping to plan and design a new office development to holding user centred design workshops for them and their clients here in London and Japan. We continue to work with Daishinsha who are a trusted business partner in the Japanese market. More info about them here:

http://www.daishinsha.co.jp/

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Light Switches

Light Switches

We touch them everyday yet they receive the least amount of design energy compared to other architectural hardware. Our goal was to re-invent this humble object as a central part of our design conscious home and create a device that anticipates our actions and are simple, functional and beautiful. In addition, as energy usage becomes more important we think the light switch should have a new role as a direct interface with power use. By looking at peoples behaviour and changes in technology, we created five unique views of the light switch which radically move away from the purely functional ones we live with today. We are now looking for manufacturers for these concepts.

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Samsung

Digital Video Imaging / Research and Design

Samsung research group invited us to help them understand the future of digital video imaging and how this might relate to a range of mobile device platforms. We conducted user research amongst digital video users in the early adopter markets of New York, London and San Francisco. After creating a opportunity frame work for a series of target market users, we developed concepts for hardware, software and user interaction which could be applied to a digital imaging eco-system (or device platforms). The results are used by Samsung’s design and business units to evaluate and develop new products.

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Silverspring

Water Packaging and Identity

Silver Springs 'Perfectly Clear' fruit flavoured water drinks range were up against greater competition as the bottled water space has become more sophisticated. Our brief was to develop a design identity that had immediate recognition and meaning for consumers. With our partners we created a new brand mark, the design of labels, new plastic and glass bottle and cap designs for a range of sizes and sku's.

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MUJI

Clocks, Cable Management, Furniture

Created originally for Muji the Japanese retailer, but now looking for manufacturing partners, we developed three unique ideas:

Cable Bin - offers a neat solution for tidying away excess cables and power bricks by retrofitting an everyday object – the waste bin – with power sockets and lid. It comes with a soft rubber cleat to guide cables neatly to your desktop. Clock - offers a twist on the conventional wall clock, promoting two types of time keeping; a shadow describes the hour (as sundials do) and the digital minute display tells the precise time and allows you to measure the passing of time. Soto - set of garden furniture comprises a slatted wooden table allowing rainwater and crumbs to be easily cleaned away. The accompanying seats are lightweight and mobile made of polypropylene and fitted with solar panels so that they light up at night to create atmospheric dining.

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Mori Building

Interactive Environments

Mori building are one of Japan’s biggest developers, being responsible for sites such as most notably Roppongi Hills. Their sites are a mixture of office, domestic, retailer and exhibition spaces. We developed a series of concepts which explore the idea of integrating technology into the public spaces. Our goal was to create dynamic and interactive spaces which use technologies such as sensors, hydraulics, projections to automatically change the environments we interact with as we move through them. Therefore creating spaces which do not rely on static sculptures or artwork to entertain. More about Mori here:

http://www.mori.co.jp/en/

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Issey Miyake

Watch concepts

Not long after starting The Division in 2003 we were invited to create watch proposals for Issey Miyake. We created a whole series of early concepts some of which we remain really excited about. Although we were not chosen by the Miyake team (a missed opportunity in our opinion !) we decided to develop some of these a little further ourselves. Some concepts were purely about interactivity, others a homage to Japanese greats (Sori Yanagi and Shiro Kuramata) and others focusing on the haptic qualities classic Miyake clothes possess. 

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Panasonic

AV Category / Design Language Development

Panasonic had no consistent 'look and feel' for its audio visual products - consumers could not tell them apart from other manufacturers. We were invited to help them change this. Over a period of six months we worked closely with their management team to create form, detail, colour and materials which reflected Panasonic’s goals and differentiated them from Sony, Samsung etc. We developed prototypes of TV's, dvd players, mobile phones, cameras and lcd projectors which are now used by Panasonic designers as a template for the design of future products - enabling them to build a more consistent identity. This work has been a great success, has been featured in the design press, exhibited at the Milan Salone and led us to work with Panasonic across their business categories.

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Studio Sketch Books

All-sorts 

We are rigorous about documenting our work in the form of sketches, models, photos, materials samples etc. We refer to these time and again while working on projects and have found ourselves returning to common themes and visual solutions over the years. While these days its more trendy to see 3d CAD renderings which we also use, we love the real and immediate nature of our sketch books and so do our clients. They are a reminder of where ideas come from and that the simplest of tools (pen and paper) can take you a long way. At the moment we are playing around with cutlery, bags, seating and consumer electronics as you can see below. Some will turn into projects, some might not. 

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The Milanese

A lovely site for art, design and cultural references - random, interesting and sometimes provocative and nice enough to include some of work, take a look - DT 

http://www.themilanese.com/

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Bill Moggridge 1943-2012

In a world of designer celebrities with little depth or humility, Bill Moggridge was a genuine contributor to the design industry and a really nice guy. I had the pleasure to work with him at IDEO in California in the mid-90s and still draw upon the experience today. There is a lovely website to celebrate his life where we posted this story. Please take a look at the site and if you don't know about Bill and his acheivements now is a time to find out - DT  

Two small stories.

I worked with Bill at IDEO from the mid-90′s for around 5 years. He and I shared a love of Japan and like others I visited with him several times. On one such trip we went for dinner with one of IDEO’s rather formal clients. My partner Nicole was with us and we were delayed arriving at the restaurant. After sitting, and being rather flustered due to the heat, we were given hot towels in plastic bags to clean our hands and after several attempts to open the bag Nicole catapulted her hot towel across the table and into Bill’s lap. Silence from the client, horror and a moral dilemma for Nicole “should I grab a wet towel from Bill’s crotch before the Kanpai or during the Miso soup?” A large damp patch on cream chinos was followed by a big smile and howls of laughter from Bill….

Years after I left IDEO I met Bill in Tokyo. We had dinner and he told me that he admired my commitment to working with Japanese companies and to learning Japanese etc. I was touched and spurred by the sentiment, and by the thought that a man who had achieved so much still had the desire to do more and to recognise the achievements of others. It was, I found, a characteristic of Bill to put everyone at ease, to listen and find interest in people and their viewpoints, regardless of age and experience etc. There are few if any other Design Icons (as he is for many) who we could say this about. Thanks Bill.

http://www.billmoggridge.com/celebration/

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NOMA

We spend so much time talking about food in the studio because it feels that food is perhaps one of the most exciting creative mediums at the moment. And of course its good to eat ! This is another beautiful book from Phaidon and is about Nordic Cuisine, or Nordisk Mad, or as in the title NOMA. It portrays very well (through just amazing photography), what we know is also important to Scandinavian design, ie a strong connection to nature's beauty. Every page is a minimalist dream with sparce yet richly detailed looking dishes. You can feel the connection of what is on the plate to where it came from. Something hard to feel when you visit the supermarket. Next to the elBulli book, this is for us another great inspirational design book of the year - DT 

http://uk.phaidon.com/store/food-cook/noma-9780714859033/

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Wonderful Antwerpen

We just took a short trip and creative recharge to Antwerp. Our main reason was a long love (especially for Nicole) of the Antwerp Fashion six: Walter Van Beirendonck, Ann Demeulemeester, Dries Van Noten, Dirk Van Saene, Dirk Bikkerbergs and Marina Yee who came to fame in the late 80's. Aside of looking at their work, we also had a chance to look around this great city. We walked endlessly around the cosy street squares, visited some of the famous and incredibly inspiring landmarks such as the Plantin Moretus Museum (an incredible printing house, museum), the new MAS museum and the MoMu where they are holding an exhibit of Walter Van Beirendonck's work (a must see). If Antwerp is not on your radar it should be. From a cultural point of view and as a place to relax its fabulous - DT/NH 

http://www.waltervanbeirendonck.com

http://www.momu.be/

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In Praise of the GX200

A self confessed lover of cameras, owning many digital and film variants, I want to praise the Ricoh GX200. I bought this camera 2 years ago when I could no longer find a Contax TVS digital (a beauty) and it hasn't left my side since. Long an admirer of this classic allrounder, having used it both out and about for leisure and for most of the rough studio shots you see in this website, I have fallen in love with it. Ricoh (who we have collaborated with) have been sensible to keep the design as it is and to incrementally change the spec over the years, based on feedback. It feels like a proper camera, with thoughtful details like a space for AAA batteries in case you are out and about and run the rechargeable down. So intuitive. Other makers have been all over the map in terms of market focus and features etc, but this camera has stayed this way simply because its good, an unusual sentiment these days - DT 

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The Best Design Book

A day at elbulli, is not a design book per se. But, this is the most inspirational design book I have read in a long time. Elbulli is known as one of the most creative restaurants in the World, based in Spain its Chef Ferran Adria is revered amongst his comtemporaries. What's amazing about this beautiful book by Phaidon is its relevance to design and design process. The experimental, prototyping approach is fantastic - it only opens for six months of the year to its guests, the rest of the time they develop new dishes, processes and techniques in their lab. The creative direction is guided by experience, intuition and experimentation. How many designers dare say that these days ? (well we do but)....more likely you will hear "we did it before and it worked, the research told us....or we do it like Dieter Rams because we like him..." The book is a collection of lovely images charting a day at elbulli contrasted with their thoughts on creativity in cuisine, even if you dont like cooking go and buy it. My favourite (of many) quotes from this is 'Creativity means not copying' - DT 

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Wonderful String System

The eternal problem of finding nice shelving is easily solved (as we did) with the string system. It was designed in 1949 by Swedish architect Nils Strinning and his wife Kajsa for a competition held by Bonnier's Public Library. Designers will talk about the Vitsoe 606 which is of course a classic but significantly more expensive and for us a bit too sober. The process of coating the wire side frames with plastic was developed by Strinning for the Elfa system of wire baskets and is used here to great effect. It comes in many different finishes and colours, is easy to install and customise as your needs change. Our own shown here - NH 

http://www.string.se/

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Paul Kelley Furniture Maker

In Seoul recently I met a furniture maker called Paul Kelley. After chatting it turned out that we live within a couple of miles of each other in London and have since become friends. To call Paul a furniture maker is a bit misleading - he is an artist, craftsman and designer, started life as a guitar maker, counts Paul Smith amongst his clients and is inspired by the likes of Donald Judd and Joseph Albers. His work combines geometric form, precious materials and strong contrasting colours. It is at once simple, complex, sculptural and functional and we think is basically beautiful. Below is a nest of tables inspired by the paintings of Joseph Albers - DT

http://pk-designs.co.uk/

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Only in London

During a client meeting today, a man appeared at our open door and gave me a card. At first I was annoyed because of the disruption but when I looked at the card I couldn't help but smile, along with our clients......where else in the world would you get this sense of humour on a business card ? A window cleaner called Paul, "Lord of the rungs, man of the cloth." Design wise not a big story but you have to love it - DT

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Made in Cley

During a recent trip to Norfolk we visited a wonderful ceramic studio and shop in Cley-next-the-Sea. We found some beautiful ceramic dishes which have a circular bottom and a subtle soft-square top. And we were excited by two glaze types: ilmenite a speckled green finish and Tenmoku a traditional Japanese finish whose meaning is heavens eye. Wonderfully simple and enjoyable shapes, made by hands, usable forever. What could be better - DT

http://www.madeincley.co.uk

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The Flavour Thesaurus, by Niki Segnit

What a gem this book is. It was recently given to me as a gift and I can’t put it down. Its format and design is beautifully classic with a clear, modern language that just makes you want to get creative in the kitchen. The concept is simple, taking basic flavours and exploring both classic (apple and walnut) and intriguing ( lemon and beef ) pairings. The result is part food history, part memoir and part recipe book. - NH

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Nytt Rom magazine

I was in Oslo recently and found this wonderful magazine - Nytt Rom or New Room in English. Its a refreshingly uncomplicated design journal with four paper issues and two online versions a year. Really beautiful interiors and products are shown including introductions to creators perhaps not so well known outside Scandinavia. If you like Northern European design (which we do) then you will love this - DT

http://nyttrom.no/

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A red rice spoon

When I am in Tokyo I often visit Living Motif in the Axis Building, Roppongi. Its full of great stuff and I usually try to pick up some Sori Yanagi cutlery to add to our growing collection of stainless steel ‘Martian’ flatware - its just beautifully simple stuff from my favourite Japanese designer. But this time I saw this great rice spoon with a painted red handle. Designer unknown but a simple and somehow luxurious version of the ubiquitous Japanese every day item. And just as well we needed a new one - DT

http://www.axisinc.co.jp/

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Brionvega TS522

While in Rome we came across one of those lovely backstreet designer gear shops and in the window was the re-released Brionvega radio designed by Richard Sapper and Marco Zanuso in 1964. We had to buy it. Its a lovely product to own, still looks and sounds great and is more unique than anything currently on the market. And it doesn’t have an i- pod anywhere near it - DT

http://www.brionvega.it/

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Centrale Montemartini, Rome

Nicole and I were in Rome recently and visited this wonderful museum on Via Ostiense. Its off the usual tourist route and as such is blissfully quiet - but its incredible. It was Rome’s first power station, complete with two huge generators as a backdrop for wonderful Roman sculpture. An absolutely stunning site and well worth a few hours of your day - DT

http://www.centralemontemartini.org/

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Conference

Point Design Conference
London, 2-3 May 2013

David has been invited to talk at this new design conference called Point in May 2013. The speaker list includes Milton Glazer, Barber Osgerby, Morag Myerscough and others. If you are interested in design and creativity then this is the event to visit.

http://pointconference.com/ 

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Conference

The Royal Academy of Engineering, Design for the Future
London, January 2012

The Division took part in this roundtable discussion with a distinguished panel of technologists, social scientists and thinkers in imagining the next 20 years of technology in our homes. The issues discussed will form the basis of a report. When published this will contain recommendations for individuals, industry, the engineering design profession and Government in minimising the future social and environmental impact of creating, using and discarding products in our homes. 

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Awards

2010 Good Design Selection Korea
Seoul, December 2010

David was invited to judge the best of Korean design for the annual KIDP awards. Many of Koreas big brands entered including KIA motors, LGE and Samsung. The entrants ranged from architecture to cars to consumer electronics to food packaging. More info here:

http://www.gd.or.kr/eng/

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Conference

International Symposium on Product Design and Innovation
Hong Kong November 2009

As one of seven internationally recognised guest speakers including Jacob Jensen and Philips Design, David used The Division’s case studies to highlight the value of building brands through the design of products.

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Awards

Good Design Award
Japan, October 2009

The Divisions innovative design for the Mini-Station HD-PXU2 for Buffalo wins Japan’s coveted Good Design Award or G Mark. The product was released in Japan during July and is now available globally. More info here:

http://www.g-mark.org/english/index.html

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Press

Nikkei Design
Japan, September 2009

The Division's innovative re-design of Buffalo’s Mini-Station HD-PXU2 is featured as part of Nikkei Designs review of Design in the UK. Buffalo are a provider of network solutions for home and business and are one Japan’s major players in the peripheral market.

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Press

Design Week, On Fortune and Fame in Japan
UK, 30 July 2009

David is invited to talk about fame and fortune in Japan. Highlighting the highs and lows of over 15 years working in a market that is highly desirable for many designers.

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Publication

Design Research 10 methods
Japan, 2009

Alongside IDEO, OMA, Seymour Powell and Fuse Project, The Division talk about their design methodology using their own project examples with Panasonic, Nissan and other internationally recognised brands.

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Press

Design Week, Inspired
UK, 14 May 2009

Inspired is a weekly feature in Design Week. It aims to highlight what inspires designers to create work. The Division introduces a project we completed some time ago investigating the issue of cable management in our homes and offices.

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Conference

British Embassy Tokyo
Tokyo, September 2008

As part of the 2008 UKTI Trade Mission to Japan, David talked about The Division’s unique 3D product identity process at the Ambassador’s Tokyo Residence, followed by afternoon tea complete with scones and clotted cream. The event was later featured in detail in the Nikkan Industry Newspaper, November 2008.

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Publication

Think Globally Act Locally, Bueno Books

Alongside our hero Mario Bellini, we were asked to review a new book published in both English and Japanese that celebrates the work of 14 young Japanese designers, exploring their special connection with Japanese culture and traditions but working, living and studying globally.

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TV and Radio

NHK TV
Japan

Talking about attitudes towards innovation and design in Japan and working with Japanese corporations, David is interviewed by Japan’s public broadcaster NHK for this primetime program equivalent to the BBC’s Newsnight show.

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Publication

Quality Britain, 2008

Published by the press and public affairs section of the British Embassy, Tokyo, this edition focuses on selling the best of UK creativity to the Japanese market including a profile on The Division alongside features on the Design Museum, Chef Heston Blumenthal and Nissan Design Europe.

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Press

New Design, Where I work
Issue 59

A regular feature showcasing where designers work, and what it is that inspires them about their studio. In this, David talks about the Bermondsey area, its proximity to the Thames, Design Museum, Tate Modern and The Divisions favourite local - Al’s Cafe.

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Press

Blueprint Magazine, Comment
UK, March 2008

Despite the growth of the Chinese economy, Japan is still the jewel of Asia’s design and manufacturing culture, according to Industrial designer David Tonge of The Division.

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TV and Radio

BBC Radio 2, Chris Evans show
5 December 2007

David featured on this popular Drive time show with Chris Evans, talking about the future of design and how users will be using the internet to customize and order the next must have devices.

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Press

The Guardian
Saturday 24 November, 2007

Full page feature about The Division, talking about the The Future of Design and how technology will allow consumers to vote for, customize and order the next must have product on the internet.

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Conference

Design UK 07
Tokyo, October 2007

The Division have been invited to take part in this year's UKTI trade mission to Tokyo. They will be talking about their work in Japan over the last 7 years and how Japanese companies can benefit from working with UK based designers.

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TV and Radio

Tokyo MX TV
Japan, September 2007

To celebrate the DesignUK 07 Trade Mission to Tokyo, Tokyo based MX TV made five short documentaries featuring London based design companies. In this episode David and Nicole talk about The Division’s experience of working in Japan.

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Press

Perspective Magazine, Made to Measure
China, September 2007

An introduction to ‘Design to Order Technology’ The Division, talk about the The Future of Design? and how technology will allow consumers to vote for, customize and order the next must have product on the internet.

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Conference

At Abrahams, The Appliance of Science
March 2007

At Abrahams, hosted by Mike Abraham & Claire Curtice is a forum for thinkers, doers and makers from the arts & sciences. For The Appliance of Science event The Division were invited to discuss how we apply scientific process/thinking to inspire creativity. More info here:

http://www.atabrahams.com/

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Conference

The Surface Design Show, Business Design Centre
London 7-8 March 2007

David presented a seminar about responsive environments, using examples of The Divisions work for Mori Building inTokyo.

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Press

FX Magazine
February 2007

As one of the sponsors of this year’s Surface Design Show, February’s issue of FX Magazine has a series of articles introducing the event. Feeling Touchy focuses on materials that can change their appearance and David talks about his experience of responsive environments.

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Event

Triennale di Milano (Milan Fair)
Italy, April 2006

This year our client Panasonic Design participated in the celebration of 50 years of the prestigious Japanese Good Design Award, which was sponsored by JIDPO and held at the Triennale di Milano. The Division have collaborated with Panasonic Design for many years and some of the results of our relationship were included in the exhibit. More info here:

http://www.g-mark.org/library/50th/milan/global/TOP.html

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Press

Photon Design Magazine
Special Issue, 2005

The Division's work is reviewed in the creators section of this magazine the focus being on upcoming designers in London, Milano and Tokyo. Photon magazine is sponsored by Maxray the lighting manufacturer. More info here:

http://www.photon-mag.com/

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Press

New Design Magazine
Issue 34, 2005

David is invited to write a piece about the trends in Japanese design. Meeting and interviewing upcoming and well known designers about where they see Japanese going in the future.

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Press

Axis Magazine
Japan, June 2005, vol. 115

The Divisions work is introduced in the Creators Work and Soul section of the most internationally well known Japanese design journal. More info here:

http://www.axisinc.co.jp/english/magazine/vol/150.html

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Contact

The Division
Design & Direction

6 Maltings Place
169 Tower Bridge Road
London
SE1 3JB

+44 020 7403 8226 t+f
studio@the-division.com

Location map click here

New Business and Press

If you are excited by what you have seen and want to talk about your project, or want further information about us please contact:

studio@the-division.com

Jobs

We are not currently hiring for full time or internship positions but are always happy to hear from talented people. If you are creative, communicate your ideas clearly and work hard please send your CV and samples of your 2-3 best projects to the address below. We cannot promise a response but if we like your work we will keep it on file and contact you should an opportunity arise.

jobs@the-division.com