Pace are a UK based B to B manufacturer of set top boxes (HDPVR and others) for brands such as SKY. They wanted to create their own B to C brand and given our experience in this area, asked us to help them. If a client has no clear design identity we need a way to move forward while developing design which reflects the client and is unique in the market. We have created a unique process to develop design identities which balances the three key attributes of an identity = History, Function and Beauty. By using this we can prototype different variations of a design identity, get feedback internally and then test these with users before choosing the direction for development. We have completed this kind of process for Panasonic, HP, Buffalo, Brother and many others. You can read more about our unique identity development process here.


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"What should we look like, what should we communicate ?"