When publishing giant Pearson decided to switch their psychological testing kits from paper to a digital tablet system, they wanted to provide a way for the assessor to carry the tablets and additional materials to the work place.
After discussion with our project partners, Sketch Collaborative in the US, we started looking at traditional ways to file and store documents and developed a simple and iconic bag referencing filing boxes and communicating the value of the kits through material, colour and detail.
Pearsonが心理テストキットを紙からタブレットシステムに切り替えることにした時、アセッサーがタブレットと追加の資料などを作業場に持ち運ぶ方法を提供したいと考えました。
プロジェクトパートナーであるアメリカのSketch Collaborativeとの話し合いの後、私たちは従来的な資料のファイリングと保管の方法を観察し、素材や色、ディティールの質を通してキットの価値を伝える、シンプルでアイコニックなバッグを開発しました。
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