Plastic Logic

Plastic Logic make flexible e-ink displays - they asked us to create the 'i-pod of books'. We conducted user research in early adopter markets (New York, London and San Francisco) to guide the early design thinking. After this we created a concept framework which helped us identify product opportunities in the market and then developed new product designs to fit those categories, including the creation of hardware, software interactivity and broader service offerings necessary to make the launch of such products successful.


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"We want to create a reading experience as warm as paper"